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Here are 10 questions that any company evaluating live chat should ask prospective providers:
1. What’s more important, live chat technology or the agent handling the chats? It’s an interesting question to ask a provider trying to sell their technology, but the response is telling. Bold Software's research has confirmed that the success of a live chat session has more to do with the agent than the software. Knowing this, a live chat solution should include functionality that helps drive agent effectiveness.
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Steve Castro-miller
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