Web Site Maintenance: 10-Querry Guide to Replacing Your E-Commerce Platform

Q6: What’s your budget? The beauty of the Internet is that it’s just as easy for a small retailer to put up a Web site as it is for a large conglomerate. The downside of this is that there’s no way small retailers can afford to have all the bells and whistles of mass marketers.

If you’re a smaller player, you probably can’t have everything you see on Amazon or other heavy hitters. Be realistic with what you can afford, and pick functionality that has the biggest bang for your buck. Pick a vendor that can deliver the most for what you can afford.