10 Proven Ways to Increase Your Outside List Performance
Think of prospecting as an investment in your business’ future
2. Use ZIP models. ZIP models can improve performance. A good use for ZIP models is when you're selecting lower-performing segments of a file (deeper selects), or when using a larger file that performs marginally.
3. Re-evaluate your selects. If you have lower-performing lists, mail a tighter select rather than taking fewer names for the same select. For example, if you normally select a $50-plus three-month buyer, try a $75-plus two-month buyer. This often counteracts the lower performance and increases the RPC.
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
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