10 Proven Ways to Increase Your Outside List Performance

Several years ago, catalogers could prospect above incremental break-even points; it was easier to grow a catalog business then. There are several reasons why it has become more difficult and costly to prospect:
✔ response rates have declined from overmailing the same names time-and-time again; and
✔ paper and postage costs are much higher today, which has increased incremental break-even points.