10 Proven Ways to Increase Your Outside List Performance

7. Use promotional offers. Use promos to increase the response rate of outside lists. Free shipping will typically lift the response rate 20 percent to 25 percent. A dollar amount off the order will also increase response. If you want to maximize response, don’t set the dollar minimum to qualify for the offer too high. In fact, consider not having a dollar minimum; this encourages more people to order.