Boost Your Revenue per Catalog Mailed

5. Use housefile modeling for specific applications to improve your RPC.

But understand this isn’t a substitute for recency, frequency and monetary value (RFM) analysis.

One way to use housefile modeling effectively is to model all the previous buyer names you don’t plan to mail, plus your non-converting inquiries. Using modeling to reactivate your housefile will help you identify those previous customers most likely to purchase again.