Boost Your Revenue per Catalog Mailed

Packing other promotional inserts (featuring, for example, sale items, new items and overstocks), also can add revenue to increase your overall RPC. The chart, “Revenue Per Catalog Mailed” provides actual results you can expect from packing a catalog with every outgoing order. It also shows the relationship to bounce-back catalogs vs. mailings to your housefile vs. mailings to prospects.