Boost Your Revenue per Catalog Mailed

4. Pack a catalog and other promotional inserts with every outgoing order.

This sounds basic, and it is. But I’m continually surprised by how often it’s not done. This is a must, and it’s so easy to do.

I’m often asked, “Why should I do this if the customer just ordered?” Recency of purchase is the most important criterion in circulation planning. So putting catalogs in the hands of recent buyers will increase the odds of them buying again, especially if they’re pleased with the orders. (Or they may give the extra catalogs to friends.)