Boost Your Revenue per Catalog Mailed

3. Re-mail new buyers fast.

Remember, recency of purchase is the No. 1 determining factor when it comes to repeat purchases. There’s no need to wait for your next regular catalog mailing cycle to convert new, one-time buyers into multiple buyers.

No doubt you’re aware of the potential of contacting new-to-file buyers soon after their initial purchases. Set up a daily or weekly program (depending on volume) to download these hot names for mailing to a letter shop or outside inquiry-fulfillment service. They’ll treat these proven-buyer names with the same importance and priority they give traditional inquiries.