Boost Your Revenue per Catalog Mailed

When direct-selling costs increase, there’s a tendency for catalogers to reduce page counts. But that makes it even more difficult to absorb various cost increases. Boosting your page count will help you dilute those cost increases, and your RPC will rise.

Rule of thumb: Your RPC will increase by one-half the percentage increase in page count. For example, if your page count increases 20 percent, your RPC should increase by about 10 percent.