Boost Your Revenue per Catalog Mailed

Increasing RPC most often will result in increasing your bottom line. So if you grow by increasing circulation, how can you maintain or increase the RPC?

This month I offer 10 proven ways to increase your RPC.

1. Add pages.

By adding pages to your catalog, you leverage postage costs and increase the RPC. This assumes, of course, that you have enough quality merchandise available to support the additional square inches of selling space.