Boost Your Revenue per Catalog Mailed

This is a reactivation technique that may yield higher RPC. These are hits between the rented lists you use and your inactive buyers.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He spent the first 25 years of his career with leading catalog companies, both business-to-business and consumer. He can be reached at (302) 541-0608, or visit the Web site: www.lettdirect.com.