Boost Your Revenue per Catalog Mailed

After the merge, you can optimize the rental singles and suppress the worst-scoring 10 percent to 20 percent. This method should yield a 5-percent to 15-percent (or more) lift. (Mail a 5,000 to 10,000 back-test cell to monitor the suppression results in order to measure the exact lift you get.)

10. Mail your merge/purge hits to older buyers.