Boost Your Revenue per Catalog Mailed

8. Use title slug mailings.

Business-to-business mailers: Use your housefile as a prospect file to increase RPC. Simply remove the name of your customer and replace it with a function title, such as president or purchasing manager.

In addition to mailing a catalog to your customer, mail the same catalog to someone else within the same company and at the same address. There’s no cost for the name, and results you achieve most likely will fall somewhere between your housefile results and mailings to outside rented names. This should be a win-win for you, and it’ll increase your RPC.