Boost Your Revenue per Catalog Mailed

7. Try promotional offers.

Offers such as free freight, a dollar amount off an order and other ordering incentives can motivate prospects to buy and help increase your RPC. Note that free shipping has become by far the No. 1 offer.

Indeed, shown in the chart “Promotional Offers”

are the results of a recent test Lett Direct did that looked at free shipping vs. control (no offer). As you can see, the free-shipping offer increased the RPC by 30 percent, results that are consistent with other tests.