Boost Your Revenue per Catalog Mailed

6. Try to squeeze in one additional mailing to your housefile during your busy season.

Let’s assume you mail to your housefile once per month. Let’s also assume the December holiday is your best season.

During the months of September, October and November, consider mailing three weeks apart vs. four weeks, so you can mail one additional time to your housefile. This additional drop should perform at 70 percent of a regular housefile mailing to similar RFM segments of your customer list.