Boost Your Revenue per Catalog Mailed

The same is true of using modeling to identify which of your inquiries are most likely to buy.

In both cases, you’ll increase your RPC by eliminating circulation to non-performing names before you even mail them.

After you’ve mailed to your non-converting inquiries for the last time (generally three times), have these prospect names modeled and mail them one more time. You’ll be pleased with the results when you see the increase in your RPC.