10 More Key Steps to On-Time/On-Budget Catalog Production

10. Examine the composed match proof that’ll be used on press. This is used to catch any final color or type issues before pages are printed. But beware! It’s very expensive to make changes at this stage.

Bill Licata is president of LCH Direct Inc., a direct marketing agency specializing in catalogs and e-commerce. You can reach him at (505) 989-9451 or via e-mail at bill@lchdirect.com.