10 More Key Steps to On-Time/On-Budget Catalog Production

4. Whenever possible, have the design group present page concepts at this meeting. Even if you aren’t considering a complete makeover, continue to evolve the catalog, and this is a perfect opportunity for both management and merchandising to comment on the early concepts.

5. Design the order form to make ordering easier. Although fewer and fewer order forms actually are mailed with orders, many customers still use the form to prepare their order prior to phoning or ordering online. For this reason, although the expense of a bind-in order form is hard to justify today, it’s still worthwhile to include an order form with each catalog.