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Of the 100 sites mystery-shopped by the etailing group in Q4 2005, only 10 met all of the surveyor’s criteria for exceptional online customer service and communication:
Ann Taylor
Bluefly
Blue Nile
Brookstone
Crutchfield
Finish Line
J. Crew
Sephora
SmartBargains
Tower Records
The sites were ranked using benchmarking criteria such as: having a toll-free customer service line; keyword search; answered e-mails correctly within 25 hours; four or fewer days to receive orders; six or fewer clicks to checkout; real-time inventory status; online shipping status; and other variables.
For more, visit: http://www.e-tailing.com.
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- Companies:
- Ann Taylor
- Crutchfield
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