10 Low-Cost Tips to Increase Web Sales

buying customers to purchase from a new product category,” says Crawford.

9. Weave customer support throughout your site. Frequently cull your customer service queries and returns data to uncover problems, then address them, unasked, in FAQs, product descriptions and navigation links.

10. Eliminate dead ends. Replace the generic “HTTP 404 Not Found” message with navigation links back to your site. “Lizclaiborne.com features an error page that looks like its home page, turning what was a dead end into a minor detour,” says Crawford. Visit: www.forrester.com.