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7. Offer shipping information early in the shopping process. To capture the 63 percent of consumers who’ve abandoned shopping carts to find shipping data, show shipping times and costs before asking customers for their credit card numbers.
8. Promote on-time delivery to gift shoppers. “By marketing next-day delivery of gifts on its home page, 1-800-FLOWERS convinced 50 percent of its existing flower-
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- Companies:
- Forrester Research Inc.
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