10 Low-Cost Tips to Increase Web Sales

4. Showcase bargains. Consider unloading overstocks or clearance items on your site.

5. Make “search” work the way customers think. Because 52 percent of Web shoppers use a search field to locate products, analyze your search logs weekly and add common misspellings to your taxonomy.

6. Ask manufacturers for digital collateral. Get product copy and images from manufacturers rather than creating and paying for it yourself.