10 Low-Cost Tips to Increase Web Sales

Want to improve your online customers’ shopping experience? In its new report, “10 Retail Site Fixes That Won’t Break the Bank,” Forrester Research offers these tips culled from a recent study of 100 retail Web sites.

1. Don’t let customers get away. Customers who mistakenly type in “wwwhomedepot.com” are still directed to Home Depot’s site. But those typing “wwwjcpenney.com” end up at a casino site. “Register and use common domain name misspellings of your site,” says James Crawford, a Forrester analyst.