Inviolable List Principles
10 list-selection strategies from direct marketing pros.
Why? Because when someone orders a list for rental, theoretically he or she should have an exclusive window on that list for a week or two. During that time, no one else (including the list owner) should mail those names. Otherwise, the mailing could hit the same day as a competitor’s, and the chances of getting an order are reduced.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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