Inviolable List Principles
10 list-selection strategies from direct marketing pros.
Brian Kurtz,
vice president of marketing at Boardroom Inc. and Circulation Hall of Fame inductee
10. All datacards are guilty until proven otherwise.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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