Inviolable List Principles
You don’t want to be part of that because it’s being mailed much more than everything else is. You want your own list.
An even worse potential problem with orders of 5,000 can occur when you order something other than standard active subscribers. Let’s say you want only people who have renewed or people with a particular job title. If you order a round, even number, they may still give you some names in the plain old select. If they don’t do that, they might confuse your order and give you someone else’s 5,000-name selection. But if you order an odd number of names, it’s much more likely you’ll get what you asked for.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
