Inviolable List Principles
10 list-selection strategies from direct marketing pros.
Richard V. Benson,
consultant and author of “Secrets of Successful Direct Mail”
1. Lists are the most important ingredient to the success of any promotional mailing.
C. Rose Harper,
first woman to serve as chairperson of the Direct Marketing Association, Direct Marketing Hall of Fame inductee, and former president of The Kleid Co.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
