10 Dos and Don'ts for Online Retail Startups

4. Seek deals. This means more than working out the best deals with your suppliers — although you should be doing that too, Neblett said. For example, Neblett said that he and his wife, also a co-founder of Etailz.com, would shop for computer equipment for the upstart company on Black Friday amongst the masses to get the best deals possible, saving up to 30 percent to 40 percent.