10 Dos and Don'ts for Online Retail Startups

Growing his e-commerce business from $5,000 in sales in year one (2008) to $27 million in sales five years later, Josh Neblett, co-founder and CEO of Etailz.com, which operates three e-commerce websites — GreenCupboards.com, ecomom.com and everyCasa.com; a soon-to-launch site, coybeauty.com; a brick-and-mortar store in the company's hometown of Spokane, Wash.; and etoolz, a division focused on developing proprietary software solutions and tools, is well schooled on what it takes to grow a business from startup to thriving operation.