Customer Retention: 1-800-Flowers.com Revamps Loyalty Program to Maximize LCV

As a floral retailer whose sales surge around the holidays such as Valentines Day and Mother's Day, it's critical that 1-800-Flowers.com not only identify customers that buy at those times year after year, but to improve its messaging to these customers so that they purchase more frequently and increase their spend with the brand, raising their lifetime value in the process.