0607_CalProd_Beautiful (MUST USE)

Pay attention to how state laws deal with issues such as gift card expiration dates. Many marketers mistakenly believe they can retain the unredeemed value of gift cards, sometimes referred to as “slippage” or “breakage.”

While some states exempt gift cards from their unclaimed property laws, these exemptions often aren’t available if expiration dates or service charges are imposed by merchants. Careful planning is required to minimize your exposure to unclaimed property liability with these programs.