Are You Giving Your Inbound Sales Reps Enough Respect?

To your customers, your inbound reresentatives are your company. To your best customers your inbound reps are their friends! I learned this first hand many years ago when one of my inbound reps got invited to the wedding of one of our customers; someone who lived in another city and had never before met the rep in person. In fact, I was so shocked and impressed by the strength of their relationship that I paid for our rep to attend the wedding.