Are We Communicating or What? Part 2 of 3
It looked like I was going to write this great, witty piece about stupid business jargon for you for this week. But as sometimes happens, life and of course holidays got in the way.
(For part 1, click here.)
I have a backup plan though. After I wrote part 1 of this series, I went to LinkedIn and used its Q&A function. I asked the question about what silly jargon people hate in the business world and got a lot of great answers.
- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
