Are Tablets Hurting Your Site’s Usability?
Tablets are, in many ways, a nightmare for a lot of retailers.
Don't get me wrong, smartphones ultimately made the expectations tougher for everyone. However, optimizing for a four-inch screen is ultimately very different from optimizing for 19 inches and up. Say what you will about how difficult it is to create a good smartphone experience, but the tasks for mobile phones are often different enough from desktops that the changes you'll often need to make are obvious. They won't always be easy to execute on, but the compromises you'll need to make will be clear:
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
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