Zappos, Sephora Leverage Selfies for Customer Engagement, Sales

Over 1 million "selfies" are taken each day, and savvy retailers are finding ways to take advantage of a phenomenon that appears to be here to stay. The power of the selfie shouldn't be underestimated as data released this year shows that 71 percent of consumers are likely to make a purchase based upon social media referrals. From finding ways to encourage selfie taking to using selfies as a way to spark consumer conversations, several fashion retailers are looking to convert selfies and user-generated content into engagement and sales.