Zappos Rolls Out iOS App Update as it Ponders the Future of the Mobile Shopping Experience

Las Vegas based apparel retailer Zappos rolled out an update to its iOS app yesterday that saw the company fold some neat new features into the mix. There are a few new graphical flourishes here and there (users can now change the animal that appears when adding an item to their cart), and user order history is much more visual than it was in days past — it now integrates images into the mix rather than forcing users to jump into each order.