Zappos Piloting Personal Shopping Service on Instagram With #nextootd

Most of you will have already heard of the hashtag #ootd. For those who haven't, this is the epitome of the #selfie phenomenon. "Outfit of the day" as it stands for, has over 23 million posts attached to it on Instagram. That's 23 million images associated with what people are wearing, said Will Young, director of Zappos Labs, the San Francisco-based experimentation and innovation arm of e-commerce site Zappos - during