With Lifestyle Deals, eBay Takes on Groupon, Google, Amazon and Others

On the heels of the new site redesign it launched earlier this week, Reuters reports eBay has also been quietly testing out a new service called eBay Lifestyle Deals that puts it squarely in competition with Groupon. The service, which is doing limited runs in metro areas including the Bay Area, Los Angeles and Washington, D.C., is another example of a large company targeting the local deals market. In that sense, eBay is more making a direct play at Google Offers and AmazonLocal than at Groupon itself.