Will Women's Clothes Fit the Dudes From Bonobos?

Bonobos, an e-commerce apparel darling, is expanding from lads to ladies. The six-year-old menswear company is set to launch a separate brand for women called AYR. The new line will debut with two styles of jeans going on sale Nov. 13. Bonobos is working on a full spring collection — some 75 different garments — that will be available in late January or early February. Bonobos broke into the hugely crowded apparel business with the age-old KISS strategy. Its website was easy to navigate, shipping and returns cost nothing for shoppers, and the clothes are stylish and not too numerous.