Why Warby Parker Opened a Retail Store

When Warby Parker opened a flagship in New York City, many people were shocked. No one expected the digital eyewear disruptor to expand its business to a brick-and-mortar store. Speaking at Internet Week this week, Neil Blumenthal, one of Warby Parker's founders, said the move was strategic. "We believe the future of retail is at the intersection of e-commerce and bricks-and-mortar," he said. "People think it's crazy that we went and signed a 10-year lease in SoHo, next to Ralph Lauren, across the street from the Apple Store. But we have actually