Why Warby Parker's Co-Founders Invited 20,000 Customers to Their Apartment

Is there such a thing as having a launch go too well? That was nearly the case with Warby Parker when the über-trendy eyewear company began its try-at-home program. "We launched with these features in GQ and Vogue, and within 48 hours we were stocked out of all our home try-on inventory," co-founder Dave Gilboa tells TechCrunch. "We had a wait list of 20,000 customers for home try-ons. We kind of freaked out and didn't know what to do."