Why Stores Matter so Much to Macy's in the $65 Billion Battle for Millennials

Excitement abounds at Macy's. The company reported total sales of $27.9 billion, comparable store sales grew 2.8 percent (which includes sales from licensed departments), earnings rose 19 percent to $3.86 billion. The stores look terrific. Renovation of the Herald Square store is about 85 percent complete and is brimming with name brand vendors, from Gucci to Vuitton, Burberry to Longchamps, Michael Kors to Coach, Hermes to Tumi and Tom Ford to Bobbi Brown. The store has a new look, with updated departments such as the new shoe floor.