Why Macy's and J.C. Penney Report Successful Holidays in Different Ways

There's a big difference between the Christmas results of J.C. Penney and Macy's. While Macy's rejoices about solid gains, J.C. Penney is pleased with the results but will not reveal the true facts. I've given the two approaches a lot of thought. In an environment where most companies failed to reveal their sales plan, the two companies were leaders in the retail industry.