Why Macy's CEO Thinks the Amazon Threat is Overstated

Wall Street firm Cowen & Co last year famously predicted that Amazon.com would surpass Macy’s as the top apparel retailer in the U.S. in 2017. But the department store chain’s CEO says Macy’s nearly 800 namesake stores offer it a huge advantage over Amazon, given how shoppers tend to buy the same item in multiple sizes when they order online. And Macy’s can use its stores to handle returns, which lowers some of the shipping costs and offers another chance to win some sales while those customers are in stores.