Why J.Crew's Doing its Own US-Made Premium Denim

The merchandising masterminds that keep J.Crew ticking across the U.S. — the world, at this point — have recently expanded into the world of premium denim. Interestingly, they gave the product extension its own name, Point Sur Denim, differentiating it from the existing J.Crew denim styles. "We're always looking for those things that excite us, that make our hearts beat faster, and denim kept coming up," Tom Mora, head of women's design at J.Crew, explained to Racked. "It felt like the right thing to have this brand that's part of our company but stands on its own, its own name."