Why the Future of Retail Will Blow Your Mind

For the past few years, brick-and-mortar retailers didn't have a fighting chance to compete with the personalization and convenience provided by online shopping. By cultivating mountains of rich customer data, online retailers had the upper hand. Every action and inaction, from what visitors clicked on and how much time they spent looking at certain products to their social activity and response to email programs, helped online retailers tailor each email, pop-up or recommended product to drive sales and provide a superior experience.