Why Frederick's of Hollywood Can't Sell Sex Like Victoria's Secret

Frederick's of Hollywood is going private after years of struggles. The business is now worth about $11 million — a measly amount for what was once a dominant chain, The Wall Street Journal reports. Frederick's used to be a viable competitor for lingerie mega-chain Victoria's Secret. But Victoria's Secret has dominated the marketplace, posting record sales for the past several years. Meanwhile, Frederick's has struggled for more than a decade.