Why Christmas in July is a Bad Idea

Any browning evergreen tree, melted snowman or sweaty Santa can tell you Christmas in July is a bad idea. Maybe one day retailers will get the same message. The Christmas in July gimmick stretches back to at least 1940, when a film of the same name was released and retailers saw an opportunity to unload their surplus of dusty tinsel packets, frosted fake trees and fossilized candy canes.