Why Whole Foods is Selling Coffee for 25¢

At "Whole Paycheck," a cup of Joe now only costs a quarter. Without much fanfare, Whole Foods recently launched a special discount aimed at energizing customers — and sales, of course. The deal, valid through the end of September, offers 12-ounce cups of brewed coffee at Whole Foods for just 25 cents apiece. The price is good all day long, and customers are welcomed to as many 25 cents cups of java as they can handle.